Indonesia’s Public Diplomacy to Improve its Image in Japan
through the Indonesia-Japan Friendship Day in 2022-2023
DOI:
https://doi.org/10.15642/jiir.2024.9.2.127-143Keywords:
public diplomacy, image, Indonesia, Indonesia-Japan Friendship DayAbstract
This study aims to describe Indonesia's public diplomacy to improve its image in Japan through the Indonesia Japan Friendship Day (IJFD) in 2022- 2023. The authors argue that Indonesia held IJFD as a public diplomacy strategy in response to its positive image decline in Japan during the Covid-19 pandemic. The researchers used a descriptive qualitative approach. Secondary data was obtained from literature studies, including official documents of the Indonesian Embassy in Tokyo as well as books, journal articles, and news sites. The results of this study show that Indonesia's public diplomacy strategy to improve its image in Japan through the IJFD in 2022-2023 was carried out through three dimensions. First, news management, which was carried out using digital media by domestic and foreign actors. Second, strategic communication, which was carried out through the establishment of a special "One Heart" theme during the 65th anniversary of Indonesia-Japan relations, and strategic activities in the Indonesian festival series. Finally, relationship building, which was carried out through activities to build long-term Indonesia-Japan relations, including Ambassador Goes to Campus activities and other strategic forums.Downloads
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