Configuring Lecturer Well-Being Policy Deliberation on YouTube A Critical Study of Virtual Netnography through a Systematic Literature Review

Article Sidebar

PDF
Published: Nov 30, 2025
DOI: https://doi.org/10.15642/sarpass.2025.5.1.106-120
Keywords:
Lecturer welfare, digital public space, YouTube, policy deliberation, netnography, systematic literature review

Main Article Content

Choirul Anam
Universitas Airlangga, Surabaya
Bintoro Wardiyanto
Universitas Airlangga, Surabaya
Suko Widodo
Universitas Airlangga, Surabaya

Abstract

This research aims to examine how the YouTube platform is used as a digital public space in articulating social policy discourse, especially related to the welfare of lecturers. Using  the Systematic Literature Review (SLR) approach, as many as 22 scientific articles from highly reputable journals were analyzed to identify discourse configurations, representation strategies, and affective, performative, and algorithmic dynamics that shape public opinion related to the issue. The results show that YouTube acts as an alternative deliberative arena that allows academic actors to voice criticism, strengthen the legitimacy of personal experiences, and form digital solidarity. However, not all interactions on these platforms reflect rational deliberation in the Habermasian sense; Many of them are driven by emotional logic and algorithmic selection mechanisms. These dynamics result in complex discourse configurations, where affection and performativity are important elements in building policy narratives. This research contributes to the development of social policy studies and digital public spaces by emphasizing the importance of reading the deliberation process in the context of platform mediation and digital culture. Suggestions for further research include exploration of direct netnography and comparative studies between digital platforms to understand the variations in policy discourse dynamics in more depth.

Downloads

Download data is not yet available.

Article Details

How to Cite
Anam, C., Wardiyanto, B., & Widodo, S. (2025). Configuring Lecturer Well-Being Policy Deliberation on YouTube: A Critical Study of Virtual Netnography through a Systematic Literature Review. The Sunan Ampel Review of Political and Social Sciences, 5(1), 106–120. https://doi.org/10.15642/sarpass.2025.5.1.106-120
Issue
Vol. 5 No. 1 (2025): November
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

Ángel Pérez-Dasilva, María Ganzabal-Learreta, Koldobika Meso-Ayerdi, Urko Peña-Alonso, & Terese Mendiguren-Galdospin. (2024). Rol de autoridad y análisis del discurso en torno al cáncer de mama en las comunidades de YouTube. Profesional de La Información, 33(3), 1–18. https://doi.org/10.3145/epi.2024.0303

Baba, K., Amanuma, E., & Kosugi, M. (2021). Attitude changes of stakeholders towards climate change adaptation policies in agricultural sector by online deliberation. Climate, 9(5). https://doi.org/10.3390/cli9050075

Bakombo, S., Ewalefo, P., & Konkle, A. T. M. (2023). The Influence of Social Media on the Perception of Autism Spectrum Disorders: Content Analysis of Public Discourse on YouTube Videos. International Journal of Environmental Research and Public Health, 20(4). https://doi.org/10.3390/ijerph20043246

Castro McGowan, R. (2024). ‘Whose Place of Speech?’ Brazil’s Afro- and Queer-Centric YouTube Channels and the Decentralization of TV Globo’s Telenovela Discourse. Social Sciences, 13(1). https://doi.org/10.3390/socsci13010039

Diegoli, E. (2025). “This apology doesn’t seem sincere at all” (Meta)discourses around Will Smith’s apology in English and Japanese YouTube comments. Journal of Pragmatics, 237, 68–81. https://doi.org/10.1016/j.pragma.2025.01.003

Erokhin, D. (2025). Public Discourse Surrounding the 2025 California Wildfires: A Sentiment and Topic Analysis of High-Engagement YouTube Comments. Geosciences (Switzerland), 15(3). https://doi.org/10.3390/geosciences15030100

Esau, K., Fleuß, D., & Nienhaus, S. M. (2021). Different Arenas, Different Deliberative Quality? Using a Systemic Framework to Evaluate Online Deliberation on Immigration Policy in Germany. Policy and Internet, 13(1), 86–112. https://doi.org/10.1002/poi3.232

Gupta, S., Jain, G., & Tiwari, A. A. (2023). Polarised social media discourse during COVID-19 pandemic: evidence from YouTube. Behaviour and Information Technology, 42(2), 227–248. https://doi.org/10.1080/0144929X.2022.2059397

Kang, J. H., Ko, E. Y., & Choi, G. W. (2024). What sources do individuals use to validate arguments in scientific discourses today? An exploratory study of YouTube comments on vaccination. Information and Learning Science, 125(9), 720–745. https://doi.org/10.1108/ILS-12-2023-0206

Knight, A., Mace, J. L., O’ Brien, C., & Carter, A. (2023). Development of a Screencast-Based Flipped Classroom to Enrich Learning and Reduce Faculty Time Requirements in an Animal Welfare Master’s Degree. Journal of Veterinary Medical Education, 50(1), 19–26. https://doi.org/10.3138/jvme-2021-0117

Li, Z., Liu, Y., Chen, S., & Huang, J. (2023). Eurocentrism in a YouTube video on the Jakarta-Bandung railway: a critical examination of discourse across race, gender, and class. Communication, Culture and Critique, 16(3), 208–216. https://doi.org/10.1093/ccc/tcad017

Lustig, A., Brookes, G., & Hunt, D. (2021). Social Semiotics of Gangstalking Evidence Videos on YouTube: Multimodal Discourse Analysis of a Novel Persecutory Belief System. JMIR Mental Health, 8(10). https://doi.org/10.2196/30311

Mahajan, M. (2021). The Too-Narrow Policy Debate: Lessons from Agricultural Biotechnology for Digital Technology. Global Policy, 12(S6), 80–84. https://doi.org/10.1111/1758-5899.12999

Nematy, A., Flynn, S., & McCarthy-Jones, S. (2024). YouTube Commenters’ Discourse of Paedophilia: A Qualitative Social Media Analysis. Sexuality and Culture, 28(1), 71–95. https://doi.org/10.1007/s12119-023-10117-8

Park, H., & Sakai, K. (2024). Transforming Familialistic Youth Welfare Policies in East Asia: A Comparative Analysis of Changes in Higher Education Support Policies in Korea and Japan. Social Policy and Society, 23(4), 855–866. https://doi.org/10.1017/S1474746422000604

Sagredos, C., & Nikolova, E. (2022). ‘Slut I hate you.’ Journal of Language Aggression and Conflict, 10(1), 169–196. https://doi.org/10.1075/jlac.00065.sag

Shibanova, E., & Malinovskiy, S. (2021). Higher education in Soviet and Russian welfare states: hybridization, continuity and change. European Journal of Higher Education, 11(3), 273–291. https://doi.org/10.1080/21568235.2021.1945475

Vallström, V., & Törnberg, A. (2025). From YouTube to Parliament: the dual role of political influencers in shaping climate change discourse. Environmental Sociology, 00(00), 1–16. https://doi.org/10.1080/23251042.2025.2475519

Van Natta, J., Masadeh, S., & Hamilton, B. (2023). Investigating the Impacts of YouTube’s Content Policies on Journalism and Political Discourse. Proceedings of the ACM on Human-Computer Interaction, 7(CSCW1), 1–28. https://doi.org/10.1145/3579499

Warren, S. (2024). Tensions between research performativity and higher education as a nationalist public good: the case of Denmark, welfare chauvinism, and status competition. Scandinavian Journal of Educational Research, 68(1), 36–52. https://doi.org/10.1080/00313831.2023.2230233